What Is the Most Exciting About Web 3.0? 

Web 3.0 is an enhanced version of the global Internet based on key concepts such as blockchain, decentralization, and the use of tokens.

The very concept of Web 3.0 was created by Gavin Wood in 2014 as a contrast to Web 2.0: all data and information are centralized within big technology companies.

Today, Web 3.0 is attracting the interest of members of the crypto community, venture capital funds, and technology giants. And this is justified by the significant advantages that Web 3.0 has:

• Decentralization

The absence of a central governing body and the provision of equal rights for all participants.

• Decentralized Autonomous Organizations (DAO)

Are autonomous systems on the blockchain that are controlled by program code without the influence of the human factor.

• Formation of virtual production

For example, the auto company Renault has already launched its industrial metaverse. It is a virtual environment in which real production processes are duplicated.

This allows you to form an overall assessment of the state of the company’s ecosystem and optimize the activities of all departments, as well as reduce costs. Similarly, companies in the fashion industry can develop patterns and launch their own branded clothing collections.

• Information openness and transparency

Ensuring the availability and authenticity of the information in the blockchain, as well as its full security. For example, through the sale of NFT certificates for training courses or NFT tickets for entertainment and business events.

• Business scaling

implemented through the creation of virtual universes (meta-universes), the introduction of crypto-projects, and innovative approaches to management. Nike launched its Nikeland virtual world with games and sports entertainment.

Dubai has a customer service center with access to the metaverse. That is, companies scale their business by opening representative offices in the virtual world, where each user gets access to services and can buy digital goods in the form of NFTs.

The popularity of Web 3.0 not only raises interest and investment prospects, but also many controversial issues. Web3 agency CTRL/ART/D explores in practice all the advantages and possibilities of Web 3.0 to create various integrations.