Coinbase announces the extension of its partnership with the football club Borussia Dortmund (BVB) – the ‘23/‘24 runner-up of the Champions League. Coinbase has been a partner of the club since August 2022, but mostly used the brand and the media of the BVB in Germany.

Now their partnership has expanded geographically to cover Europe and Singapore, reflecting the club’s ever-growing global status.

“Coinbase has a growing team in Germany, and we were the first crypto platform licensed by the German financial regulator. The extension of our partnership once again demonstrates Coinbase’s long-term commitment to Germany’s most respected football team. We are thrilled to expand our partnership beyond Germany to reach BVB fans in other markets.,” Jan Sell, Managing Director of Coinbase Germany.

Last season, Coinbase reached over 30 million BVB fans through its sponsorship. In addition to the highly visible perimeter advertising and cam carpets inside the stadium, BVB players like Emre Can, Marco Reus, and Felix Nmecha shared educational video messages about crypto on BVB’s Instagram channel.

This partnership is key to Coinbase’s goal of introducing the advantages of web3 and the decentralised web to more than 1 billion people. This season, Coinbase and BVB will go to market in a number of new ways. For example, Coinbase’s presence in the iconic SIGNAL IDUNA PARK will increase – as the presenter of all home game substitutions and in-stadium perimeter displays will be shown to match viewers across all of Europe, the Middle East and Africa.

Together, both companies will partner to produce fan events, co-branded advertising and custom social content on BVB’s social channels. They will also continue to collaborate on easy-to-use blockchain-based activations for fans, demonstrating the utility of crypto. Additionally, Coinbase will leverage the BVB brand through its own marketing channels, including its website, social media, and email marketing. 

As before, Coinbase will continue to bring BVB fans closer to their favourite team by offering exclusive VIP tickets for top games, such as those against Bayern, Leverkusen, and Stuttgart, as well as autographed jerseys in various sweepstakes. 

“The brand partnership between Coinbase and BVB started as a small test balloon and is now entering its second extension. With each new step, we have deepened and expanded our collaboration: additional regions, additional advertising materials, and a longer time horizon. We are proud to count on the world’s most trusted crypto platform as a long-term, highly committed partner for BVB”  Carsten Cramer, Managing Director of Borussia Dortmund.

“We are truly excited that Coinbase will continue its partnership with BVB for the next years. The partnership will allow them to offer fans unique experiences and bring them closer to the world of crypto. Borussia Dortmund provides Coinbase with the perfect platform to activate the partnership in an eye-catching way around the world – while the brand continues to be a trusted and established partner for the club,”  Thomas Joos, SPORTFIVE’s Executive Director at Team BVB.

Outside the partnership with the BVB, Coinbase sponsors the National Basketball Association (NBA) in a multiyear partnership. The company is also the exclusive cryptocurrency platform partner of the Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball.

Since its founding in 2012, Coinbase has developed a secure and intuitive platform for a wide range of crypto products. Today, millions of customers make their first steps into crypto with Coinbase. In addition to trading Bitcoin and more than 240 other coins, Coinbase offers a free Visa card for payments with crypto balances, additional earnings through staking, an integrated crypto wallet with a Dapps browser, low-cost and fast crypto transfers with Layer-2 protocols like Base, Polygon, or Lightning, and a premium membership with many benefits such as reduced trading fees. Moreover, over 245,000 partner companies in more than 100 countries trust Coinbase.

Shops use Coinbase Commerce to accept crypto payments. Funds (and banks) invest in crypto with Coinbase Prime, the broker for companies. Additionally, Coinbase custodies the crypto assets of many Bitcoin and ETH ETFs, including those from Blackrock and Grayscale.

BitBase, Spain’s largest Phygital Exchange for cryptocurrencies and a pioneer in the region’s crypto expansion, continues its strong commitment to Latin America with the opening of a new store in Panama and its second store in Paraguay.

Bringing Cryptocurrencies to the Panamanian Public

BitBase has made a significant impact in Panama, opening its first kiosk-style store in the Albrook Mall, Latin America’s largest shopping center. This space becomes a hub for cryptocurrency adoption in the country, providing Panamanians with a safe and reliable place to buy, sell, and learn about these digital assets.

The company has installed another cryptocurrency ATM in the bustling El Dorado shopping mall and, in partnership with Mail Boxes Etc., has deployed 5 new Bitcoin ATMs in strategic locations across Panama, making cryptocurrencies more accessible to a wider audience.

Second Store in Paraguay: Consolidating the Country’s Presence

Paraguay remains a key market for BitBase. With the opening of its second store in Encarnación, the company reaffirms its commitment to the country and solidifies its position as the leading provider of cryptocurrency services.

The new store, along with the two newly installed Bitcoin ATMs, offers Paraguayans a more convenient and secure cryptocurrency buying and selling experience.

Expanding the Bitcoin ATM Network Across Latin America

BitBase’s expansion in Latin America extends beyond physical stores. The company has implemented an ambitious strategy to expand its Bitcoin ATM network, installing a total of 10 new ATMs in the region.

This initiative, combined with strategic partnerships with local companies, has enabled BitBase to provide easier and faster access to cryptocurrencies for millions of users throughout Latin America.

A 2024 Marked by Latin American Expansión

2024 is set to be a year of significant achievements for BitBase. The company aims to become the leading reference in the Latin American cryptocurrency market, reaching millions of users in countries such as Brazil, Argentina, Mexico, Chile, Peru, and Colombia.

To achieve this goal, BitBase will continue to expand its network of stores and Bitcoin ATMs, strengthen its strategic partnerships, and offer new services and products tailored to the needs of each market.

With tens of thousands of fans on site, everyone witnessed the thrilling moments of this top-tier baseball event. CoinEx’s branding was prominently displayed in key areas of the stadium, and through various interactive activities and promotional efforts, CoinEx engaged deeply with both online and on-site audiences.

This sponsorship not only increased awareness and recognition of CoinEx but also showcased the potential and development opportunities that the Web3 industry can bring to Taiwan.

CoinEx has always been dedicated to promoting the popularization and application of blockchain technology. Sponsoring the CPBL All-Star Game was not just a simple branding effort but an opportunity to showcase the allure of the Web3 world to the public. By integrating with sports events, CoinEx hopes to help more people understand the true value of blockchain technology and experience the convenience and innovation it brings.

The successful hosting of this event is of significant importance for the advancement of the entire Web3 industry. In the future, CoinEx will continue to actively participate in more online and offline events, promoting the application of blockchain technology across various industries, and providing users with safer, more convenient, and innovative trading experiences. With the continuous development and maturation of blockchain technology, more industries and fields are expected to benefit from it.

The CoinEx Taiwan PR team expressed their heartfelt gratitude to all the fans who supported and participated in this event, and also thanked the CPBL for their trust and support. CoinEx remains committed to its mission of advancing blockchain technology and looks forward to embracing the Web3 era together with everyone.

About CoinEx

Established in 2017, CoinEx is a global cryptocurrency exchange committed to making trading easier. The platform provides a range of services, including spot and margin trading, futures, swaps, automated market maker (AMM), and financial management services for over 5 million users across 200+ countries and regions.

Founded with the initial intention of creating an equal and respectful cryptocurrency environment, CoinEx is dedicated to dismantling traditional finance barriers by offering easy-to-use products and services to make crypto trading accessible for everyone.

OKX chose Malta after evaluating several jurisdictions because of its high regulatory standards and the company’s existing team and strong infrastructure in the country. Malta, known for its forward-thinking and comprehensive regulatory approach to blockchain and cryptocurrency, makes it an ideal base from which OKX can offer its services to EU customers. OKX’s local entity, Okcoin Europe Ltd, has held a Class 4 Virtual Financial Assets (VFA) Service Provider License from the Malta Financial Services Authority (MFSA) since 2021.

OKX believes the future of the crypto industry is increasingly regulated. The company is embracing a regulated model in Europe: investing in compliance, risk and corporate governance in our pursuit to be among the most accessible and trusted crypto venues.

Under the MiCA framework, OKX plans to offer spot trading (including EUR and USDC pairs) in addition to buy, sell, convert and staking services to qualified EU residents through Okcoin Europe Ltd. Once fully effective on December 30, 2024, MiCA will allow crypto-asset exchanges to begin to passport into EU countries and provide services across the EU.

OKX Europe General Manager-Designate Erald Ghoos said: “We’ve established our MiCA hub in Malta because it will enable us to provide world-class products to a diverse range of customers across Europe. These new regulatory standards, which aim to protect users while supporting the sustainable development of the crypto industry, also enable us to deepen our hiring and investment in Europe in the long-term. I can think of no better place to establish our MiCA hub than Malta due to its track record of prioritizing customer safety and security.”

The establishment of its MiCA hub in Malta is another important milestone in OKX’s growth, following its recent crypto exchange and Web3 wallet launches in the Netherlands and Türkiye in 2024.

About OKX

OKX is a leading global crypto exchange and innovative Web3 company. Trusted by more than 50 million global users, OKX is known for being one of the fastest, most secure and reliable crypto apps in the world and is a top partner of Manchester City FC, McLaren Racing and the Tribeca Film Festival.

OKX is committed to transparency and security and publishes its Proof of Reserves on a monthly basis.