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19 Jul 2024

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<strong>LaLiga Season Pass, the product of the future?</strong>
Metaverse

LaLiga Season Pass, the product of the future? 

The Season Pass is one of the products of the LaLiga project that is offering fans both physical benefits and VIP experiences in the Decentraland metaverse.

LaLigaLand is LaLiga’s project in the Decentraland metaverse. It is a virtual space where events, missions, games and competitions are held for fans, football lovers and new Web3 communities.

In addition to these entertainment dynamics where fans can get rewards and gifts for completing missions, LaLigaLand has a product known as the Season Pass.

Anyone who purchases the Season Pass gets experiences and a number of physical benefits. Some of these benefits are chatting with players and ex-players of LaLiga, Masterclasses with technology experts, entering LaLiga merchandising raffles such as balls, tickets or shirts signed by a player or ex-player of the competition.

Promotes an increased experience within Decentraland. This is because LaLigaLand has an exclusive VIP lounge for Season Pass holders where there are minigames, movies, podcasts, streamings and content just for them.

Season Pass holders who are Season Pass owners have the option, if at any given time, to resell it in the future. However

The truth is that LaLigaLand and StadioPlus, the technology company behind this project, are working to deliver the best premium experiences, giving the Season Pass a great appeal and providing more value every day to this digital season pass.

With this, LaLiga promotes a clear approach to younger audiences as the new generations have a different way of interacting with the clubs and with the competition itself.

More about LaLigaLand

LaLigaLand, which occupies almost a hundred plots of land within Decentraland, is made up of the STADIUM (which virtually simulates a large football stadium), the WELCOME ZONE (where all users will be welcomed and will serve as a starting point to discover what the first steps should be as well as the different activities proposed each day), MUSEUM (focused on the history of LaLiga), SHOP (where users will be able to obtain the SEASON VIP PASS, which will give them access to exclusive content and experiences, as well as all kinds of digital assets in the form of NFTs or wereables), SHOP (where the SEASON VIP PASS can be obtained, which will give users access to exclusive content and experiences, as well as all kinds of digital assets in the form of NFTs or wearables) and a SOCIAL HUB, where we will find the VIP ZONE, PRESS CENTRE (where events, agreements and all kinds of current information will be announced) and FAN ZONE, to which only SEASON VIP PASS holders will have access.

But this is just the beginning, as in LaLigaLand you can find all kinds of content, events (not only around the world of football but focused on entertainment in general: fashion, music, cinema, esports…), gamified experiences (gymkanas, quizzes, rankings…), mini-games and even a helicopter that flies over the entire park or a SHUTTLE that connects each of the areas of the park. In addition, it is an open space in which different partners and sponsors will use the space as a place for brand activation and interaction with their fans, providing content and interaction proposals to users.

LaLigaLand is a meeting, entertainment and fun place for football lovers, but also of special interest to Web3 fans, because in the park they will be able to participate in all kinds of dynamics through which users can obtain digital assets (NFTs, wereables…) and physical assets (experiences, match tickets, merchandising…).

The LaLigaLand project will not only live in the Metaverse, but will also reach the general public through its social networks (Twiter, Discord, Instagram, TikTok, Telegram and YouTube) and of course its official website: www.laligaland.io. Through these communication channels, users will be able to keep up to date with everything that awaits them in LaLigaLand, as well as learn how to take the first steps in a metaverse (download a wallet, buy and sell a NFT, create an avatar, etc.).

For more information about the LaLigaLand Season Pass you can visit this article in our media

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