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11 May 2024

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BUD LIGHT ‘Cracks Open’ NFL season

BUD LIGHT ‘Cracks Open’ NFL season 

The official beer sponsor of the NFL is bringing fans closer to the game they love with «Kickoff Beers,» refreshed limited-edition team packaging, and a new NFT project

For 21+ NFL fans, the season starts with Bud Light. Nothing embodies the excitement of the start of a new NFL season better than the crack of the first beer. That’s why the beer brand that has become synonymous with football is getting fans across the country hyped-up for the upcoming season.

«As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season coming back,» said Alissa Heinerscheid, Vice President of Marketing for Bud Light. «We’re helping fans everywhere start the season right, bringing to life the magical sound of a crisp Bud Light being opened and kickstarting the best time of year.»

Crack Open the Season with «Kickoff Beers,» New Content Featuring NFL Stars

To kick off the NFL season and excite fans no matter where they are, Bud Light is bringing the harmonious sound of Bud Light being cracked open to life with «Kickoff Beers.»

Featuring NFL stars Travis Kelce and George Kittle, «Kickoff Beers» remixes an iconic NFL theme song using the sound of Bud Light’s being opened. There will be a :15 version of the spot that will broadcast nationally throughout the duration of the NFL season.

Bud Light is also bringing «Kickoff Beers» to Hard Rock Stadium during opening weekend. Prior to the Miami Dolphins vs. New England Patriot kick-off, one lucky fan will ‘crack open the season’ with an inaugural toast of Bud Light in front of fellow fans!

Limited-Edition Bud Light NFL Packaging Returns to Honor Team Fandom

Bud Light is once again helping 21+ fans rep their favorite team with the return of its limited-edition NFL team packaging that honors 24 teams and their fans’ respective rally cries and cheers. The new packaging also includes a «For the Fans» pack to rally fans no matter which team they rep. Beginning today, the new Bud Light limited-edition packaging will be available nationally wherever Bud Light is sold.

Bud Light’s NFL Team Packaging Hits the Metaverse

If Bud Light’s limited-edition NFL team packaging isn’t enough for fans in the real world, they can now also look to the metaverse.

In partnership with the NFL, Bud Light is launching «Bud Light x NFL Ultimate Fandom,» a new NFT collection which will provide diehard fans an opportunity to engage with Bud Light and their favorite team at a whole new level.

Each collectible is designed to replicate Bud Light’s limited-edition NFL packaging across all 32 teams in a digital world. Owning one of the new «Bud Light x NFL Ultimate Fandom» digital collectibles will automatically unlock entry into a survivor pick’em tournament where fans can compete to win a number of prizes, including NFL jerseys, a year’s worth of beer, and even tickets to Super Bowl LVII. The new collection will go on sale later this season, but 21+ NFL fans can sign up now to learn more about it at:

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